Digital Printing

In an exclusive PI Xchange interview with Mark Michelson, ex-RR Donnelley veteran Mary Lee Schneider reveals lofty growth goals and new products/services she envisions for SG360°, a direct mail printing powerhouse based in Wheeling, Illinois. Schneider also discusses how customized direct mail plays a key role in multi-channel marketing campaigns, market demand for interactive print technologies like augmented reality, and growing industry adoption of high-speed production inkjet printing and its subsequent impact on offset and toner-based digital output.

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  • Excellent interview! One very sharp CEO.

  • Wernernhnh

    Congratulation Mary Lee. It’s a long time since our days at RIT. I sent this link to Evie at the University in Stuttgart, Germany. Still remember our joint skiing endeavors in Utah. Your old Professor, who at 80, just retired from the trade.

  • Eva Paap

    Mary Lee! Wishing you much success with your new position and hope you enjoy
    the new responsibilities.