Ford Bowers, president and CEO of the Specialty Graphic Imaging Association (SGIA), reveals the myriad reasons why more and more commercial print shops are expanding into wide-format digital printing service offerings. He also discusses why the upcoming SGIA Expo 17, Oct. 10-12 in New Orleans, will provide the perfect educational and networking venue for those commercial printers who are still investigating the wide-format market or those looking to expand their presence even further.