This episode explores one of the most pressing challenges in the print industry today: how to attract, support, and retain the next generation of talent. Featuring insights from Jules Van Sant of the Print and Graphics Scholarship Foundation (PGSF) and Steve Falk of the Canadian Print Scholarships, the discussion highlights the critical role scholarships, mentorship, and early exposure play in building a sustainable workforce.

Listeners will hear about successful grassroots initiatives—from funding programs and career days to hands-on shop tours and industry networking. The conversation also tackles common misconceptions young people have about print, the importance of company culture and compensation, and why engagement at the high school and college level is essential.

Packed with real stories, practical advice, and bold ideas, this episode is both a call to action and a hopeful look at what’s possible when the industry comes together to invest in its future.

Ideal for print business owners, educators, and anyone committed to workforce development in the printing sector.

00:00 Welcome to Printing's Alive

00:14 Introducing Our Esteemed Guests

00:36 The Importance of Young People in Print

01:40 Print and Graphics Scholarship Foundation Overview

06:24 Canadian Print Scholarships Insight

09:01 Perceptions and Misconceptions of the Printing Industry

16:11 Engaging the Next Generation in Print

30:00 Engaging Younger Generations in Print

30:52 The Importance of LinkedIn for Salespeople

31:47 Leveraging Social Media and Internal Talent

32:59 Scholarships and Industry Impact

34:44 Educating the Next Generation

35:10 The Role of Print in Everyday Life

46:51 Creating a Positive Company Culture

50:55 Final Thoughts and Call to Action

To listen to the audio version of this video, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.