Sales & Marketing

he LIFEWTR brand from PepsiCo launched nationwide this month, making its presence known with a Super Bowl commercial featuring the music of John Legend. But the labels that adorn these bottles have an interesting backstory as well. Dan Muenzer, VP of marketing for the labels division of Constantia Flexibles, shares with packagePRINTING's Editor-in-Chief Cory Francer, how his company collaborated with the brand to turn works of public art into the colorful labels that adorn these bottles.

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