Production Inkjet Printing
In a PIXLive interview, Paul Gardner, director of innovation (and the self-proclaimed "Second Most Disruptive Person in Print") at Salt Lake City-based Hudson Printing, discusses how the 100-year-old commercial heatset web offset printer completely transformed its business following the installation of an HP inkjet web press and two HP Indigos. Gardner revealed ways to overcome roadblocks in reinventing a traditional printing company, what's required to train salespeople and educate customers, and why printers should not be afraid to call themselves what they really are.
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