On this episode of Printing's Alive, Warren Werbitt welcomes Gee Ranasinha, founder and CEO of Kexino, a marketing agency specializing in branding strategies for small and medium-sized businesses. He shares his marketing expertise, emphasizing the importance of aligning sales and marketing, understanding customer psychology, and creating memorable, emotionally-driven marketing strategies.
00:00 Introduction and Guest Introduction
01:02 G's Background and Marketing Philosophy
03:03 Behavioral Science in Marketing
13:35 Challenges in Marketing and Print Industry
26:10 Common Mistakes in Print Marketing
36:12 The Value of Delivering on Promises
37:26 The Irrelevance of Equipment and Paper Brands
39:11 Adapting to Digital Natives
42:24 Customer Education and Relationship Building
53:58 The Importance of Customer Feedback
01:04:35 Leveraging External Marketing Expertise
01:08:27 Final Thoughts and Encouragement
To listen to the audio version of the podcast, click here.
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