In this episode of Printing's Alive, Warren Werbitt and Paul Stead discuss Paul's journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier Partners. The conversation delves into the integration of Touch7 software and third-party solutions, as well as the Young People in Print initiative in the UK. They emphasize engaging youth in print companies and marketing strategies, highlighting the industry's obsession with equipment. The episode also addresses the importance of persistence in sales, the challenges of modern cold calling, and the value of direct communication.

00:00 Welcome and Banter

01:05 Paul Leaves ASL

03:21 Launching Connect Print

05:05 Dealer vs OEM Sales

06:47 Premier Partner Reality

12:18 Same Machines Different Badges

14:34 Touch7 and Color Gamut

20:01 UK Print Youth Initiatives

27:24 Marketing Problems in Print

31:30 Youth-Led Marketing Shift

32:11 AI Tools and Barter Deals

32:56 Offset vs Digital Profits

33:40 Confidence and The Walk

35:23 Trade Shows Footfall Myth

36:51 Bring Staff Build Culture

39:49 Follow Up Beat Rejection

44:05 Cold Calling and Karma

48:52 Phone Call Wins Orders

51:16 Books Audiobooks and Casting

53:02 Sports Entitlement and Respect

56:41 Wrap Up Plugs and Laughs

To listen to the audio version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this.