In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss Taktiful's role in bridging industry gaps and the importance of showcasing embellishments to clients. The conversation covers USPS discounts for embellished mail, Jeff's transition from web to print, and the need to educate end users and salespeople. The episode wraps up with insights on networking and presenting new print techniques to clients.

00:00 Welcome and Guest Intro

00:50 Why Designers Need Embellishment

03:06 Hunting for OEM Contacts

04:25 No Replies and Sales Rant

05:34 Taktiful to the Rescue

07:10 Two Months for Samples

08:58 OEMs Dropping the Ball

13:09 Who Should Send Samples

14:29 Marketing Embellishment Right

22:26 Paper Companies Do It Better

23:54 Client Types and Direct Mail

25:09 USPS Discounts and Tracking

26:07 USPS Direct Mail Rebates

26:39 Salespeople Partner Designers

28:17 Falling Back in Love

30:59 Offset vs Digital Reality

32:12 Training Gap and Taktiful

34:17 Taktisphere and Conference

36:05 Demand Faster Responses

38:52 Selling with Real Samples

40:53 Business Cards That Convert

42:54 Open Houses and Outreach

43:42 Wrap Up and Call to Action

To listen to the audio version of this podcast, click here.

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