What if retailers could take their most loyal customers and individually target those customers with a beautifully printed catalog, featuring products they're most interested in, based on purchase history and predictive analytics? This hypothetical has become a reality thanks to advances in digital printing and data integration technology. In this video, print expert and CEO of Borderland Advisers John Conley explains how retailers can drive more sales revenue by targeting consumers with personalized, digitally-printed catalogs.
Conley is an advisor and speaker at Printing Impressions' sister publication Publishing Executive's upcoming conference DigiPub: Harnessing the Power of Data-Driven Print. The conference will gather publishers and marketers to discuss new opportunities in marketing automation, data integration, and digital printing. Learn more about DigiPub here.