Craig Surette, GPA's Toner Fusion Market Director, discusses the power of versioning. Surette features a large national chain restaurant menu that was printed on a synthetic substrate using an iGen® press. He uses it to illustrate what versioning and mega versioning are, their benefits, and how they can contribute to a better client experience. Armed with this knowledge, printers and marketers alike can create more relevant and impactful collateral that speaks directly to customers located in specific areas.


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