Structural Graphics recently produced a unique print advertisement for the 2018 Toyota Camry … a print ad that hits most senses. It features a pop-up design, new car smell, a light-up dashboard and a pulse monitor with sound. Advertising agency Saatchi & Saatchi, whose client is Toyota, worked with Structural Graphics to create the piece, which was hand assembled and placed in 50,000 copies of InStyle magazine and sent to targeted subscribers.
Special thanks to Ethan Goller, president of Structural Graphics, for providing us with all of the information needed for this video.
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