Ways to Build Stronger Connections With Your Clients
Sponsored by: Canon U.S.A.
Speakers: Lisa Cross, Principal Analyst, NAPCO Media; Al Carrero, Owner/Partner, Source3Media; and Robert Barbera, Director, Production Solutions Marketing, Canon U.S.A.
Delivering high-quality printed products, with quick turnaround times, and at a competitive price, is no longer enough to maintain a successful commercial printing business. Customers now expect their print services providers to offer smooth onboarding, easy online ordering and submission processes, transparency throughout the production process, automated workflows, value-added ancillary services, and security measures.
This webinar will outline best practices on how commercial printers can enhance the overall customer experience to build lasting relationships that aren't solely price-driven. Based on proprietary research surveys of several hundred printers and print buyers, we'll outline what print buyers and influencers expect and value. We'll also put those survey findings in context with first-hand printer experiences.
During this webinar, you will learn:
- Top areas where buyers think their print providers can improve
- Investments printers should consider to build stronger connections
- Buyers' expectations and preferences when it comes to job submission
Sponsored by Canon U.S.A.
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