What Does a Printer Have to Do to Get in Front of a Print Buyer These Days?!
Sponsored by: Canon U.S.A.
Speakers: Wendy Torchio, Buyer, Charming Shoppes, Inc., a subsidiary of Ascena Retail Group; Melissa Carter, Production Analyst, Duke Clinical Research Institute; and Linda Basnik, Production Manager, Rotary International
Join print buyer expert Margie Dana and 3 veteran print buying professionals as they discuss what printers can do to get a buyer’s attention.
Does cold calling ever work? Will a direct mail campaign make a difference? What about social media engagement? Aside from biding their time, what can printers actively do NOW to influence a print buyer and make a positive impression?
This on-air conversation will focus on this one topic. The participants will talk about why they choose to work with a particular printer (or not), what techniques printers have used in the past to rise above the competition, and (as important), what things printers should avoid when approaching prospects.
Margie Dana will moderate this candid conversation as the print buyers speak their mind about how printers can ‘get to the front of the line.’ Registrants will come away with insights, ideas and a blueprint for working more effectively with the buyer community.