Print in the Eye of the Buyer: Meeting the Needs of Today’s Sophisticated Customers
Sponsored by: Canon Solutions America
Speakers: Lisa Cross, Principal Analyst, NAPCO Research
Meeting print customer expectations have never been more challenging. Today’s organizations have many print providers and media options ─ beyond print ─ to choose from to meet their marketing and communication needs.
Understanding print buyers’ preferences, demands, and expectations are essential ingredients for directing sales, marketing, and technology investments. Print service providers are under enormous pressure to make the right strategy moves to retain and grow customers in a highly competitive market.
This webinar, based on a NAPCO Research/Canon U.S.A survey of over 200 print buyers and influencers, will identify and address:
- Print buyers and influencers key preferences and expectations when selecting providers.
- Qualities, certifications, and services buyers’ value in print providers.
- Essential strategies for engaging with and enhancing buyer experiences.
Understanding customer expectations, requirements, and technology knowledge positions print providers to better serve and win new customers, create strategies that strengthen customer trust, and develop outreach efforts that hit the mark. Attend this webinar and find out how to meet the needs of today’s print customers.
Sponsored by Canon Solutions America
Couldn’t make it on October 15th? No problem! Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.