PowerUp Profit: Seize the Data
Sponsored by: Konica Minolta
Speakers: Kevin Seaman, Director of Analytics, Catalyst; Rich Mottram, President and CEO, Direct Advertising Response, Inc.
The printer's role in the world of data is growing more fundamental than just doing a bit of cleansing. Marketing lists, the segmentation, interpretation, profiling and analysis of data - these are things that printers are going to need to understand.
The costs are high and the pitfalls can be deep, but ignoring the data aspect of direct mail campaigns is increasingly looking like it is not an option. Printers are starting to seize the opportunity.
Register for this free webinar to learn:
* What the data aspects of a direct marketing campaign actually are
* The internal skills necessary for data analysis
* Options if you don't have in-house assets, including partnering with another company
* How to increase your ability to respond to data in a quick and timely manner
* How your peers in the printing industry are succeeding by using data