Harnessing Disruption: Reinventing Your Business to Leverage Digital Technologies
Sponsored by: Canon Solutions America
Speakers: Fred Van Alstyne, Chief Operating Officer, Content Critical; John Slaney, Chief Technology Officer, Content Critical; Barbara Pellow, Group Director, InfoTrends
Nearly every industry is undergoing a major transformation that is being driven by new and emerging technologies, and none has been more heavily impacted than the printing industry. This is only exacerbating the challenges that today’s business owners already face. Josh Linkner’s recently published book entitled The Road to Reinvention: How to Drive Disruption and Accelerate Transformation provides a clear path for firms that want to transform their business models to achieve success today and in the future. According to Linkner, businesses can struggle for a variety of reasons, yet one of the most common—and easily avoidable—is failing to reinvent.
In this webinar, InfoTrends’ Group Director Barb Pellow will share industry data on the emerging services that printers are offering their customers as they make the digital transformation. You will also hear from a print service provider about the steps they are taking to reinvent, including:
• Technological Investments
• Sales and Marketing
• New Service Offerings