Direct Mail’s Role in a Post Pandemic World
Sponsored by: Canon Solutions America, PPS
Speakers: Dayna Neumann, Chief Sales and Marketing Officer, United Mail; Melanie De Caprio, Vice President Marketing, SG360; Lily Harder, Senior Director of Marketing Strategy, Comperemedia
As the global pandemic has taken hold, brands are finding different ways to engage with their loyal customers. The perception of direct mail is that it’s an old-school marketing tactic no longer needed in the digital age. But nothing could be further from the truth! In an era of heightened social isolation, direct mail matters. People have renewed their excitement for hand-delivered mail. And according to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. Individuals still have a strong desire for authentic connections. In this webinar you will hear from industry experts about:
- How has direct mail changed in today’s current world?
- What can we expect moving into into the 2H 2021 & beyond?
- Strategies to make direct mail more effective
- Integration with omni-channel communications
Sponsored by Canon Solutions America
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