Critical Trends in Customer Communications… And Strategies for Success

By Danielle Mullen

Sponsored by: Canon Solutions America
Speakers:

Christian Kropac, President PCI Group; Adam LeFebvre, President, Specialty Print Communications

Getting the attention of a customer or prospect today requires understanding the types of messages they respond to and which channels to communicate through. Join Keypoint Intelligence – InfoTrends’ Group Director Matt Swain and Webinar panelists as they discuss critical trends in customer communications and what they mean to your organization. In this Webinar, you will learn:

How consumers’ communication preferences continue to evolve with emerging digital channels
Why relevant and personalized messaging is important to successful campaigns
Ways that marketers are leveraging inkjet printing to communicate with their target audiences
How service providers are adjusting their strategies to help enterprises take a holistic approach to reaching their customers

Sponsored by Canon Solutions America

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