“Introduction to Graphic Communication” combines print and multimedia engagement, including access to related digital media content.
This week, LSC Communications announced two major deals; Platinum Equity announced that it would acquire Pitney Bowes Global Production Mail Business; and we tested the scannable catalog from Quadratec.
Quadratec, a company that sells parts for Jeeps, launched a scannable catalog using image recognition to make every page interactive and shoppable.
Living Wine Labels has debuted new interactive labels that will bring the dead back to life.
In this episode of APPtitude, Ashley Roberts highlights wine labels from Australian brand 19 Crimes. Using augmented reality, each label comes to life on a consumer's smartphone to tell the true story of prisoners sent from England to the penal colony of Australia. If you've seen or created a great app, send us a snap!
In this episode of Apptitude, we highlight a marketing piece from New York City-based Bertelsmann Printing Group. The 44-sided polygon (technically a tetracontakaitetragon) was used to highlight its structural design services for packaging customers.
In our first episode of Who's Mailing What! Confidential, we take a look at an eye-catching direct mail piece from Helmuth Humphrey. If you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.
SG360° President and CEO Mary Lee Schneider is bullish about sales growth for the direct marketing firm and for direct mail in general.