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The Week That Was (4/30/2018)
May 4, 2018 at 2:18 pm

This week, LSC Communications announced two major deals; Platinum Equity announced that it would acquire Pitney Bowes Global Production Mail Business; and we tested the scannable catalog from Quadratec.

APPtitude: Spooky Labels Bring 19 Crimes Wine to Life
October 31, 2017 at 12:34 pm

In this episode of APPtitude, Ashley Roberts highlights wine labels from Australian brand 19 Crimes. Using augmented reality, each label comes to life on a consumer's smartphone to tell the true story of prisoners sent from England to the penal colony of Australia. If you've seen or created a great app, send us a snap!

APPtitude: Bertelsmann's 44-Sided Polygon Highlights Services
October 23, 2017 at 3:01 pm

In this episode of Apptitude, we highlight a marketing piece from New York City-based Bertelsmann Printing Group. The 44-sided polygon (technically a tetracontakaitetragon) was used to highlight its structural design services for packaging customers.

Helmuth Humphrey: More Than Meets the Eye
February 17, 2016 at 1:36 pm

In our first episode of Who's Mailing What! Confidential, we take a look at an eye-catching direct mail piece from Helmuth Humphrey. If you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit and for more insight into direct mail pieces that work.