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5 Ways to Harness the Power of QR
October 31, 2012

I am frequently asked by customers, “How can I use QR Codes in my marketing campaigns?” The real question is, “How can you more effectively use QR Codes in your marketing campaigns?” It is not enough to simply slap a 2D barcode onto something; you need to thoughtfully incorporate QR Codes into each touch point. Use one to link to online content, use it as a vehicle to interact with customers, or create experience around your brand.

Time for QR Codes on Campaign Signs?
February 15, 2012

More often than not, QR codes will simply add clutter and are not useful to the campaign. There are, as always, some cases where using QR codes on a lawn sign does make sense. For instance, there’s promise for their use in districts where voters will engage yard signs not from the inside of their vehicles but instead as pedestrians.

Why Marketers’ Love for QR Codes Is Not Shared by Consumers
January 3, 2012

Experts cite three reasons for why QR codes haven’t caught on. First, people are confused about how to scan them. Second, there’s little uniformity among the apps required to read them. Last, some who have tried the technology were dissuaded by codes that offer little useful information or simply redirect the user to the company’s website.