‘Put vinegar or onion under your scarf for tear gas.’
As I expounded on in my last piece, Millennials are more concerned about others and the world than our generation is. If they don’t see you and your firm as being socially responsible, they will turn on you with the wrath of God. If you belittle their gaming culture or protest their socialization tendencies, they’ll do the same.
Remember, your potential competition is not the same as it was 20 years ago. It doesn't take millions of dollars to start a business. A spare bedroom, a couple of iMacs, that operator on your second shift—and now you have your biggest nightmare. And there will be nothing you can do about it. Chances are they know more about technology than you do.
Why not use this knowledge, this resource. Would you let a perfectly good, new press just sit there because you like the old one you’ve always used? What’s the difference?
What sort of reaction would you get if you went into the plant tomorrow and called a meeting regarding this topic:
“What can we do to make OUR company appeal to young people and attract younger buyers. We don’t want to be old anymore.”
I guarantee you’d be enlightened. I also guarantee the word would get out that you had the coolest company to work for. You could be the Google or Apple of the printing industry. And with that reputation would come the best talent and the best ideas. And with that, profit would follow.
Or maybe Mubarak has a spare room in Sharm-el-Sheikh. You can talk about the good old days.