Your Marketing and Design Reading for The Weekend
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kellyglass
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As we head into a holiday week, I'm considering the many things for which I am thankful. When it comes to my work, I'm grateful that marketing is an ever-changing field requiring pros to learn and challenge themselves constantly. Personally, I have no interest in doing a job that is the same today as it was ten years ago. This was further reinforced when I was working on a response to a request for a proposal earlier this week. It was obvious the company and the person leading the purchasing process trotted out the same template they'd been using forever, despite the fact it was irrelevant to a review of solutions!
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