Your Marketing and Design Reading for The Weekend
As we head into a holiday week, I'm considering the many things for which I am thankful. When it comes to my work, I'm grateful that marketing is an ever-changing field requiring pros to learn and challenge themselves constantly. Personally, I have no interest in doing a job that is the same today as it was ten years ago. This was further reinforced when I was working on a response to a request for a proposal earlier this week. It was obvious the company and the person leading the purchasing process trotted out the same template they'd been using forever, despite the fact it was irrelevant to a review of solutions!
Fortunately, this assembly-line approach is not even a remote possibility in marketing. It seems that changes are happening faster than ever before and what you mastered yesterday is already old hat today. So let's get busy learning some new stuff!
The New Marketing Machine
This post hit home for me because it states: "if you are the only person contributing to your content marketing strategy . . . you're going to be in trouble." Because mobile and online social platforms are 24/7 propositions, there is incredible pressure to provide compelling content to engage audiences. As a result, companies need to use all of their resources to publish more content, in more places, more rapidly than ever before. "If you don't, you may wake up with your website in a ditch." The post goes on to say that content has been the lynch pin of the commercial internet since day one. But there are new digital customer behaviors and expectations, additional channels being created and evolving SEO rules to which we must adhere. Staying on top of what's coming next requires a content marketing blueprint.{C}{C}{C}
The advice is to deepen your contributor bench to enable you to deliver better content more quickly.
The advice is to deepen your contributor bench to enable you to deliver better content more quickly.
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