Your Marketing and Design Reading for The Weekend
For Affinity Express, it is even more challenging. Our competitors aren't really active on social media so there is no comparison. Plus, we most often come up in opportunities against internal personnel who don't have a club or group on Facebook!
How great that small businesses are getting recognized for their social media efforts! Check out the winners. Some of the features that set them apart for the judges at Social Media Examiner are:
- Amazing engagement
- Good use of contests and/or discount promotion
- Strong visual branding with apps and cover photo
- Responsiveness to posts
- Variety of content
- Visual branding
- Tie in to Facebook with core marketing or other efforts
- Number of recommendations
What really struck me is that the smallest number of fans among the winners is 1,732 for Dog Pack Snacks and the largest is 677, 079 for Legendary Whitetails. But the average among the rest of the pages is 20,307. Despite not having an enormous number of fans, these sites pull out all the stops. This makes me wonder, for those medium and large companies who are not putting in the effort, what are you waiting for?
Affinity Express is working hard to find the right formula to engage our key audiences: clients, prospects and employees. More than any other social medium, we use Facebook for employees and I look forward to hearing feedback when I visit our team in Manila later this month. I want to know what content they enjoy (although it seems to be photos of team members above all else) and what other material they'd like to see. I also plan to begin surveys of our clients before the end of the year to gauge their interest in connecting with Affinity Express on social media.