Your Marketing and Design Reading for The Weekend
4. Use a fish finder. This section is about using tools such as Demandbase for landing page and form optimization, so I'll leave it to you to go to their site to read more.
Ultimately, the white paper makes the point that landing page optimization increases conversions and creating shorter forms is the most important change you can make.
60 Second Marketer offers quick, easily-digestible advice. When it comes to email, they suggest:
- Use Opt-In Subscriber Lists Only
- Write Action-Oriented Subject Lines
- Focus on a Narrow Market
- Make It Easy to Place an Order
I think all of the tips are pretty self-explanatory but narrowing your focus is one that can be quite difficult. It's worth taking the time to segment your lists so you can better tailor the copy, offer and timing of your emails.
How many times this week, while you were sitting in a meeting, did you wish you were back at your desk actually getting something done? Then you probably want to be (or maybe are already) an agile marketer. It's a mindset about responding more quickly rather than having a meeting to prepare for another meeting about a presentation to get permission to do something. Yes, for many of us, jumping through hoops is required in certain situations. But you can still act at your discretion in some cases and should seize every opportunity. Why?
- Agile marketers publish more content.
- Agile marketers can newsjack.
- Agile marketers can jump in on social media conversations.
- Agile marketers use analytics to make quick, actionable decisions.
- Agile marketers can create new web pages quickly.
- Agile markets use A/B testing to incrementally improve . . . every day!
- Agile marketers are used to learning new things, and failing fast.
I think most marketers crave the ability to act. The challenge is convincing CEOs, CFOs and other business leaders to both fund and support our efforts. Try sharing this post with them!