Your Marketing and Design Reading for The Weekend
By the way, if you sprinkle in "quite frankly" to your conversation, I'm going to assume you are a liar most of the time.
But I disagree on "out of pocket." To me, it is not about being away from my desk, etc. Rather, it is a phrase I never want to hear when talking to my insurance company!
Thanks for the laugh, PR News!
Last, but definitely not least (that's a bonus that could definitely be added to the most annoying phrases above), who doesn't love a good rant now and then? Ed Roach gets all his rage out in this post. Just reading it may be cathartic if, like me, you are a member of your company's branding police.
He points out that it is a lot of work to stay on top of one's brand and wishes he had an "Easy Button." He also hates having to remind businesses that their brands are more than logos and are top-down initiatives. We're very lucky at Affinity Express to have a CEO who believes in consistency and Ken will even send emails to me when he notices non-compliant email signatures!
The author hates that consistency is worth so much to your brand and wishes he could change things up a bit, yet knows that would actually diminish what has been achieved to date. This is something we often debate at Affinity Express because we'll get occasional questions about changing or updating our logo but we have had this one only about six years. Plus, it is quite an expensive and time-consuming proposition to make a change.
One item that particularly resonated with me is "Why do some businesses still feel they must follow the leader in their category. In my career, I have heard salespeople use another company's slogan to reinforce a point or set up a comparison to a leader in another industry. My advice: never hitch your branding wagon to someone else's star. One teeny-tiny public mistake for them and your brand is toast. Even worse, you have no control over it or advance warning.