Your Marketing and Design Reading for The Weekend
#11 Focus on People First
"The most successful bloggers listen to their audience." I couldn't agree more. If you are not publishing content that the audience values because it answers their questions and solves their problems, why are you doing it? Monitor the conversations carefully and remember who you are serving.
#12 Skip the Promotion on Business Blogs
People don't follow blogs to get sales pitches. They want information and solutions. If your product happens to help in a particular situation, you have to be very subtle about mentioning it and keep the objective of the blog front and center.
#15 Brand Journalism
Create content for the blog that can be reused and re-purposed across media. Think of yourself as a reporter covering your industry and develop articles on relevant subjects. You'll get more mileage from your investment of time and a larger audience.
#17 Show Your Personality
Unlike other content, it is perfectly acceptable to express your opinions and talk about your experiences. It's the opposite of most marketing writing and it took me a while to write in the first person but I'm getting there. Take a look at the entire post and see which tips you like best.
This infographic is a great resource that will give you some new ideas for promoting each of your posts. It starts with some success tips that make perfect sense: 1) write in your own voice and be authentic, 2) be consistent in your blogging practices even if that means you publish less frequently, 3) have visually appealing photos, and 4) build a following by marketing not by assuming people will find you.
Here are some of the highlights.
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