Your Marketing and Design Reading for The Weekend
The advice in this article is pretty straightforward and was quite customized for Robert Middleton's business, but it serves as a good reminder to map out the goals, target market, desired results and resources for your projects. You can't be effective without have an objective and measuring against it. You're going to hear this suggestion again in a few lines.
We find this practice of creating one-page plans invaluable, especially when there are multiple team members involved across departments and countries at Affinity Express. It's also a great way to update your supervisor. Recently, when I was asked a question by Ken, I provided him with the write-up of my client satisfaction measurement program. In one quick email reply, I was able to give him a complete view and address all his questions.
We are constantly looking for ways to add visual content to our print materials, presentations and social media, so I enjoyed this set of ideas that is mapped out by the medium. I think we do a solid job of having relevant images on our blog, especially when we talk about ads for different business categories and holidays. We also share on Facebook photos of employee events, recognition ceremonies and community outreach efforts.
Where we could stand to improve is on Pinterest and YouTube. Fortunately, we just shot a couple of days of video that will allow clients, potential clients and potential employees to see our facilities, programs and team at work designing various products like websites and rich media ads.
I almost sprained my wrist when I clicked so fast on the link to this article! We don't think our company is boring at all but there are times when I find myself describing it at a cocktail party and see people's eyes glaze over. Apparently, working for a B2B, services company is not as cool as working for Google, Facebook or an apparel manufacturer (employee discounts!).