Your Marketing and Design Reading for The Weekend
This post was quite brief but had solid advice. When you attend a networking event, you should wear or carry a "hold," which is something a person can use to start a conversation (e.g., an eye-catching pin, a bold color shirt, a quirky pen, etc.). It builds on the concept of those rubber things on fake rock climbing walls. I have to say that it works. I remember being at a charity event and wearing a dress in a striking color. People came right up to me to talk and no one mentioned the weather.
Here's yet another great post from Unmana. Having been on job interviews and dealt with in-laws, I loved the advice. I don't know if I could have had anyone staying with me for three weeks but I'd use this post for guidance if I did. And I'd review it before heading to a company meeting too. The suggestions to be yourself, learn to empathize, be interested and manage your limits all make perfect sense whether you're dealing with family or a diverse group of coworkers.
This was an eye-opening perspective on the blinders we all wear. We do our jobs well and have lots of knowledge but that doesn't mean we can understand from our prospects point of view how they describe and search for our products and services. As the author notes, before we make assumptions, we need to slow down, plan and execute. We've been going through same kind of process with new Affinity Express positioning. Rather than speak to a diverse audience, we need to clarify the goal, focus on the specific, relevant target and aim carefully.
It's been another busy but productive week and thanks to the authors of these posts for the wonderful content that motivates and helps me to improve our marketing efforts. I hope this collection does the same for you. Enjoy your weekend!