Your Marketing and Design Reading for The Weekend
This is interesting to marketers who may be looking for alternatives to increase their visibility in local markets. It's also compelling for Affinity Express, because we provide the production services needed for companies to offer video, social, mobile and other marketing to advertisers. Most of all, it is pretty amazing that that giant book we all used to boost up kids who were too small to reach the dinner table is still alive and kicking in a new format.
5 Marketing Tips That We Could Learn from Celebrities
Great title, Marketo. I was drawn in.
1) Love what you do. I was speaking to an outside contact this week to get a proposal for some consulting and it was incredible how enthusiastic I got describing both our accomplishments and challenges. I had a similar experience when talking with a potential client--every new question posed gave me an opportunity to think about how far Affinity Express has come and how proud I am of where we are today. We all don't necessarily get a chance to reflect on this constantly, but I think we should all stoke the fire and remember why we work so hard at what we do--whether we're in marketing, IT, finance or any other function.
2) Build your tribe. Word-of-mouth is what we all work toward. The ability to use client comments, notes and case studies is why I'm pushing so hard right now to build solid lists of contacts that I can tap regularly for the website, blog posts, employee communications and more.
3) Communicate in the language of your audience. I have said it before and will probably put it on my tombstone (if I have anything to say about that): use easy-to-understand language. The purpose of words is to communicate not to isolate. If there's any doubt, simplify. On the flip side, you can use jargon to bond with others in specific industries but you have to know what and who you are talking about.
