Your Marketing and Design Reading for The Weekend
Here's your recap of the articles I found this week. I hope you read this post while some attractive server brings you a cocktail in a coconut (or at least pretend)!
Let's hope Marketo is right. We took a slightly different tack and created a series meme postcards we mailed to CMOs, creative directors and directors of digital marketing at major retailers. Our offer is an assessment and free month of service. It's still early but we've already connected with one CMO and are exploring possibilities. So we couldn't agree more with this post. Memes can show you understand someone's perspective and are willing to show some personality.
DesignTaxi pointed out this guide to branding terms that has some pretty amusing made-up terms.
- Brandiose: a glaringly obvious overestimation of a brand's importance in the world. Also referred to as Delusions of Brandeur.
- Brandicapped: a brand that has the courage to soldier on for decades despite its crippling issues. Relevant cases: MySpace, America OnLine.
- Raisin Brand: a flaky, corn-based brand, promoted principally via a single distinguishing feature of dubious uniqueness or value.
- Brandellabra: an archaic brand with a multi-pronged strategic approach and tendency to fizzle out over time.
Check out this post and you'll wish you thought up several of these terms.