You and Your Brand
A lot of people think the word “brand” only applies to giant conglomerate companies like Nike and Pepsi. And that is how I was thinking of the word brand yesterday as I drove my 12-week-old twins and I up to the office supply store to buy items for my fledgling consulting company, when a 7UP truck blatantly pulled out of a grocery store parking lot in front of me and cut me off. And I thought to myself, “That is a really stupid behavior for someone with a 20-foot logo emblazoned on the side of a semi truck to engage in”.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.