You Say You’re Green? OK, Prove It!
Carbon Offsets—Supporting claims of carbon offsets will need the following supporting evidence:
• Appropriate accounting methods to ensure that you are properly quantifying the emission reductions and are not accounting for them more than once.
• Disclose if the offset purchase pays for emission reductions that will not occur for two years or longer.
• If the basis of the offset is already required by law, you may not claim a carbon offset.
What can you do?
→ Identify and carefully examine all the “green” claims made regarding your products.
→ Read the “Green Guides Summary of Proposal” and the Federal Register Notice to understand how the new guidelines will affect your labeling, packaging and advertising.
→ If you have a product that is endorsed or certified by a third-party, determine whether the steps you take for audits and validations can be used to substantiate your claims.
→ Be proactive and look for new and different ways to inform and educate your customers. Your proofs do not have to be dry “legalese,” they can tell the story behind your product.
This summary is not intended to be advice on qualification or substantiation of your specific green claims; you are advised to read the details of the “Federal Register Notice on the Proposed, Revised Green Guides.” Get a copy of the notice and the “Green Guides Summary of Proposal” here.
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.