You’ll Never Make a Sale on Social Media, But It's a Vital Tool for Selling Printing
Don’t you hate it when you get hit with a sales message that you never wanted?
It seems to happen all the time these days. I seem to have been added to countless e-mail sales lists that I never subscribed to. I receive a lot of phone spam.
One of the main places I am receiving more and more of these sales messages is on social media. If I accept an invitation to connect on LinkedIn I often have a follow up with a full-on sales approach, even though I barely know my connection. Many Twitter streams seem to be little more than automated advertising streams.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
