Would a Recession Affect Your Business?
The R word is just about on everyone’s lips these days. In April, I spoke at the NPES Print Outlook 08 conference, which was attended by the top printing manufacturers in the industry. Not only did all of the analysts concur that we were either in a recession or one was imminent, but just about every session revolved around the issue. Is this being over-talked? Is all the discussion about a recession actually making one happen? Will it prove to be a self-fulfilling prophesy?