With Businesses to Build, Companies Consistently Postpone Strategic Thinking
Step #3: Prepare why you are uniquely qualified to succeed in one paragraph. The key to defining your success is to not mirror what everyone else is providing. If your company is highly scientific and works in a scientific niche, figure out the one primary benefit that clients will receive from your company that they will not receive with your competition. If this qualification is truly a benefit to your clients you are well on your way to entering a strong strategy zone that you can build on in front of your clients and prospective clients.
The marketplace has been making companies jump through hoops partly because there are so many service providers to choose from and partly because the economy has made them extremely cautious. Companies want to make sure the firms they are hiring and contracting with are expert in their field, their skills are up to date, and they have a strong track record of delivering what they promise. All good practices to keep in mind when developing your company’s strategic market plan.
Tom Wants To Hear Your Branding Issues:
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Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.