Win 'Top-of-Mind' Positioning
Last time we introduced the concept behind this blog and gave you a quick rehash of the story of Prometheus. This week, Marka the marketer and Zoot the salesperson discuss the importance of “top-of-mind” in the fire industry. Remember: fire = print.
Today’s FIRE! Point:
Printing companies compete in super tough, service-based business environments. Winning “top-of-mind” market position is critically important for long-term success in this or any industry. When a “key business influencer” has a project that you’re equipped to handle, your name should immediately come to mind. Useful communications regularly delivered to these influencers are essential to winning “top-of-mind” positioning. Over the coming weeks and months, Marka, Zoot, Org and the rest of the tribe from Olympus will discover how to achieve this.