How To Win Results Using 12-Week Sales Projects
What are 12-week sales projects?
12-week sales projects are three-month plans that keep you laser-focused on very specific targets to win new business. They shouldn’t take long to carry out each week. They shouldn’t get in the way of the rest of your job. But they do make sure that you devote a small part of each week to achieving a specific sales goal and to winning the clients that you want. Here are four reasons why 12-week sales projects are so effective:
• They give focus: instead of wondering what to sell next, you know exactly what you should be concentrating on, and the results this activity should achieve.
• They create momentum: because a 12-week sales project is planned in detail, you can see the results early on. Once you have one small success, you are encouraged to achieve more. It’s all about taking small steps every week.
• You become accountable: a key part of a 12-week sales project is reporting on your activity to an accountability partner. There’s someone making sure that you and your project will succeed.
• You stay on track: because you report in to your accountability partner, you are more likely to carry out what you need to. In addition, 12-week sales projects have regular reviews to make sure you are achieving the right results from your activity.
Get going with a 12-week sales project now!
Are you stuck for ideas? In my next article I’ll give you three really simple sales goals that make great 12-week sales projects.
PS Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my recently launched book which gives you full instructions on how to create a successful 12-week sales project: "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."