
It’s a tough question to answer, I know, but it’s one that needs to be answered more and more regardless of the type of business you’re running. Once reserved for the Coke’s, McDonald’s or Apple’s of the world, today any organization of any size needs to have an extremely well developed Corporate Strategy if it hopes to stay in business during today’s incredibly multi-sliced marketplace.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.