Will Prospects Buy After Visiting Your Website?
Do you have the right message on your website?
Does your website provide an engaging reason for prospects to take things further? Will they understand what you can do to help their business? Will they learn what results you have achieved for similar clients? Do you explain what sets you apart from the competition?
If so, congratulations! Your website homepage is amongst an elite minority!
Most website homepages fail to do their job
They make the printing company sound just like to many others. They talk about quality print and excellent service. Prospects expect these as standard. They show pictures of printing presses when most prospects don’t really care what you print on as long as their products look good.
These pages make it all about the printing company. They should make it all about the customer.
How will customers get in touch after visiting your website?
Most simply quote a telephone number. Some offer the option to sign up to a newsletter. But few offer the prospect a compelling reason to actually give their e-mail address.
Any effort you spend on a website is wasted unless you offer customers the right incentive to take things further.
The homepage should just be the beginning of the conversation
If there is no reason for the visitor to take things further, the conversation dies. So how do you prevent this happening? One way is to offer a download of a useful resource in return for a prospect’s e-mail address. Another is to offer them live chat. Both of these extend the dialogue.
Review your website soon. Make sure your visitors have reasons to engage with your homepage.
P.S. Learn how to sell print successfully online: download my free e-guide "Ten Social Media Rules For Print Sales People" You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."