Why Your Strategic Marketing Should not Include the Kitchen Sink
In one recent case, I even called the company after my email was left unanswered and customer service took my contact information. A month later, I am still waiting for a response that I am certain will never happen. Amazing isn’t it? It’s a lot like a company that exhibits at a trade show and then doesn’t follow-up with those attendees who stopped by their booth.
Anything worth building takes years, not minutes, so having a professional list of those you have contacted or who have contacted you is a necessity. Customers will learn to trust you and your company if you keep timely and up-to-date response call sheets—and they will reward you with their repeating business. Something all companies need in any business environment.
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Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
