Why You Shouldn’t Target Your Marketing: Target marketing fails

Targeted marketing, or the practice of aiming marketing collateral at specific prospects or customers, has become so prolific that it is one of the largest tools in the modern marketer’s toolkit. However, simply targeting your marketing is not equivalent to being customer-centric, or customer-first, and this is where the majority of us go wrong. Read on to learn five steps that have the capacity to royally mess up your targeted marketing by not implementing it with a customer-centric approach.