Become an Abundance Thinker
Saving money can be costly
I recently read an interesting article by Michael Hyatt. In it he highlighted that many people said that they were going to stop using Evernote because of recent price rises. The trouble here is that many of these people will end up wasting expensive time. This is because they will take longer to achieve what they need to because they are no longer invested in useful productivity software.
The opportunity cost far outweighs the price saving.
Hyatt goes on to explain his theory of the abundance thinker. The abundance thinker is happy to spend money where they can see a useful result. Here’s what he has to say about it.
“Abundance thinkers invest in growth”
“Because they factor opportunity and value their time, abundance thinkers are happy to spend money on products or processes that enable them to increase their personal and professional resources.
They freely share what they know and learn from others. They buy books, take courses, and attend conferences. They outsource tasks they’re not proficient or passionate about. They upgrade their knowledge and their toolkits.“
How does a salesperson become an abundance thinker?
Here are some of the things that abundance thinkers would invest in:
- Attending print conferences
- Participating in training
- Reading books
- Brainstorming with colleagues and competitors
- Buying data
- Creating a worthwhile social media presence
- Reviewing process
All of these activities will help you to achieve more in your work roles. Which one will you invest in today?
P.S. Act like an abundance thinker right now: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."