Why Use Commercial Printers?
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ksmith@printing.org
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By Dr. Ronnie H. Davis, Senior Vice President and Chief Economist, and Tai McNaughton, Economist, Printing Industries of America
Even companies with in-house printing capabilities rely heavily on commercial printers for their business printing needs. Why?
A recent survey of 400-plus marketing and business executives jointly conducted by Printing Industries of America and FedEx Office revealed the answer. The survey respondents were managing marketing activities at medium and large companies across different industrial sectors.
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