Why Software is More Important than Ever for Printers-Digital or Commercial by Bryan Yeager

By Bryan Yeager

Typically these companies have a go-to person; a manager or executive whose primary purpose is to stay on top of software and hardware technology trends. Chief Technology Officer, VP of Technology, and Director of Information Technology are common titles found at successful, technology-driven printing companies.

However, understanding technology doesn’t stop at the executive level. Printers need to foster a company-wide culture of technology acceptance, understanding and innovation. Software touches virtually every person in the print shop, from customer service to the pressroom.

At the end of 2009, InfoTrends conducted a study of printers’ software investments and found that some of the top areas where respondents needed assistance included:

• understanding new technology (41%),  • workflow automation & integration (33%), and  • software (33%).

These findings back up the notion that printers clearly need to take a proactive approach to software and technology in their businesses.

Software is here to stay, and it is only going to get more powerful over time. If you haven’t already, start understanding how to harness that power to improve your processes...and maybe even grow your business!

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There are more resources than ever available for printers that want to fully take advantage of the power that software offers.

Through PIworld.com, InfoTrends offers its Ultimate Guide Online, a powerful tool that enables printers to investigate and compare details of Web-to-print, variable data and multi-channel communications software solutions in the market. We offer two levels of access to fit printers’ needs. You can sign up free for an account and get access to a high level of information on each software and hardware product category we cover.

When you’re making important software investment decisions, Premium Access can be used to access a much deeper level of information on these products. $59.95 gets you 30 days of access to information like pricing, training and granular functionality, as well as value-added analysis from InfoTrends analysts.