Why Social Media Makes Printers Memorable
These names come instantly to mind. I like reading what they have to say. And don’t you think their names are on my lips when people want such-and-such a resource in whatever part of the country they’re in?
These professionals have made themselves memorable by what they post. Why can’t you do the same? Rather, why SHOULDN’T you do the same?
A huge part of what makes social media so fantastic is its shareability factor. Whether it’s a retweet on Twitter or a Share elsewhere, this one-click function could mean your stuff gets seen by tens of thousands of people who are connected to your own followers. Your audience can get ginormous if your posts are high-value enough. And some of those people will be good prospects for you.
Bottom line? Want to be memorable? Try social media. Let your personality (and smarts) shine, develop a following, and increase your own brand awareness. If you do it right, it will work for you.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com