Why Small Businesses Need to Get Active with Mobile Commerce
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This year, 15% of online retail sales will take place via mobile devices, according to eMarketer, up from 11% in 2012. By 2017, the percentage will rise to 25%. Overall, eMarketer estimates, US retail Mcommerce sales will reach nearly $39 billion in 2013, up 56.5% over 2012 and almost triple the amount spent in 2011. This includes products and services ordered online via any mobile device, whether payment or fulfillment happened on mobile itself or in person. The estimates exclude sales of travel services or event tickets.
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