Why Should Customers Sign Up to Your Newsletter?
Do you have a newsletter sign-up on your website?
Does anyone actually sign up to it? Or does it sit there gathering dust? Do you actually do anything with the email addresses that you have?
Email marketing can be very powerful
I have had people engage with me up to three years after signing up to the Views From The Buyer newsletter. I can’t possibly keep in touch with many people through regular channels that long. But email allows them to engage with me when the time is right for them, without forgetting I exist.
My email newsletter also allows me to:
- Launch new products
- Make online sales
- Conduct research
- Discover who in my audience is engaged, and about which topics
- Start valuable 1-2-1 conversations
But none of this works unless I have an audience
I have thousands of subscribers. Most people have very few. That’s because they miss these three key steps:
Give people a reason to sign up
The idea of signing up to a newsletter for the latest company updates is not exciting. But that is what most printing companies offer. Instead, tell people how they will benefit. If people know that they are going to receive relevant content, ideas that will benefit their company and perhaps special offers they are much more likely to give you their email address. But you have to go further.
Incentivize sign ups
People are much more likely to sign up to an email newsletter is they receive something in return. Offer them useful “how to” case studies, samples or e-books.
Actually send content that is useful
Live up to your promise. Communicate regularly. Make sure that the content you send will be valuable to your readers.
Now you are on the road to creating an engaged community and also a group of people who are more likely to become future customers.
P.S. See how my newsletter works: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my new book “Done For You Sales Scripts” with a full selection of sales scripts and templates so that you are confident in knowing exactly what to say to prospects and customers in all sorts of situations. Here’s the link.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."