Why QR Drives Creatives QRazy
And that, in my eyes, is a dismal number.
What About Those Rare Success Stories?
Every once in a while we hear about a great success story. SeaWorld used a QR code to drive traffic to their app with great results: 20,000 app downloads in just six weeks. A number any of us would be happy with that, but...
The only way we could’ve really seen if this was a good result was if SeaWorld had done a simple a/b split test (like we have been taught to do with e-mail blasts). QR code versus a bit.ly, for example. I could not find any statistics or case studies that have ventured into this arena, so if you know of anyone who has put QR codes to the true test, please let me know.
Until then, I remain skeptical about their use and success. I want to believe in them, so please prove me wrong.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.