Why Printing Companies Struggle to Make the Same Margins as Print Brokers
In this post, Printing Impressions blogger Matthew Parker discusses how print brokers are making healthy margins from print jobs and that few print brokers are charging any less than a 15% markup.
Why can’t printing companies make similar margins?
Parker says that printing companies can reach out to similar customers since they are selling the same products. In many cases, they are also selling the same services.
So why do printing companies seem to be pushed so hard on price when brokers are making good profits?
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Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."