Why Digital Marketing Can’t Save You
What it is is a cry for a well thought out, thorough strategy that takes into account your top customers’ needs and delivers what they want with a razor-sharp focus. Today, less is more. So get rid of anything that is not demanded by your customers and keep what is...and improve it.
Once you have accomplished this major goal, start thinking about how best to market your products and services. Chances are digital marketing will be the way to go. But wonʼt it be nice to have something to market that your customers actually want? That process is not digital, it’s strategy. And without it, digital isn’t going to save you.
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If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.